HOW IT STARTED
Giari was born when I combined the names of my two children, as they mean everything to me. I wanted a name that held personal significance and reflected what truly matters in my life.
As for why I decided to pursue a business in fitness apparel—before pregnancy, I was incredibly active. I loved hitting the gym, taking studio classes, running, and lifting weights. I felt healthy and strong. But after having two children back-to-back, I struggled to maintain the same lifestyle. My body had changed in ways I didn’t expect, and postpartum, I felt embarrassed and ashamed of how I looked. I knew I needed to regain my health and peace of mind, but the journey wasn’t easy.
When I went shopping for new gym clothes, I found myself sinking deeper into frustration and self-doubt. None of my old clothes fit, and all the models I saw were extremely fit, which only discouraged me more. There were very few brands that truly embraced body inclusivity, and when they did, it often felt like more of a marketing gimmick than a real commitment.
I wanted to see models who represented where I was at that moment—women who had struggled, evolved, and progressed. That’s when I decided to create my own brand, one that reflects my journey and speaks to those who are on their own path to strength, no matter where they start.

THE VISION.
At Giari, our vision is to inspire unwavering dedication and resilience through high-performance athletic wear. We believe that true growth comes from the commitment to show up every day—on the good days, the tough days, and everything in between. Our mission is to empower athletes of all levels to push their limits, stay consistent, and embrace the journey, knowing that with hard work and determination, anything is possible. Through innovative, durable gear, we support you in your pursuit of excellence, helping you perform at your best, no matter the challenge.

OUR PURPOSE.
Giari is a brand that embodies the unwavering dedication needed to achieve your goals, no matter the challenges you face. We are women of all shapes, sizes, and backgrounds, each on our own unique journey and supporting one another along the way. Through my own personal journey, I aim to show that with determination and hard work, anything is possible. Giari isn’t just about motivational words – it’s about action, strength, courage, and resilience. We want to empower women to embrace their paths, trust in their abilities, and know that they are capable of achieving greatness.

CEO.
Meet the incredible woman behind it all. A dedicated mom of two, Yvette turned her vision into reality with Giari. Driven by the desire to create something lasting for her children, she founded the company with a deep sense of purpose. A selfless woman, Yvette pours her heart and soul into Giari, working tirelessly to bring it to its full potential for the future.